Acknowledge the power of digital advertising
You are definitely going to believe us when we say that to get promotion outcomes through advertising always going to be a “hard” cost – the purchasing of the particular advertising positions you’re purchasing. In digital marketing & online promotion, it includes:
1- Paid online search engine advertisement like Google Ad-Words campaigns
2- Banners or advertisement on websites (displaying ads)
3- Paid advertisement for content (native ads like Facebook branded content)
4- Other social networking advertisements, mobile advertising / promotional campaigns, email sponsorship or ad video campaigns.
5- Well, apparently beside the fact to get to the right viewers at the right time in ways that would otherwise not be assured with conventional marketing, digital advertising will give you several other benefits as you will find within this article.
Digital Advertising: Let The Figures Speak!
According to Zenith’s new marketing review international internet advertising expenditure will surpass $563.4 billion in 2017 with digital driving growth.
But that’s not all !
With mobile phones comprising nearly 72% of international internet use you quickly understand all the huge benefits and possibilities you have as operator, solopreneur or freelance worker to invest your time, money and initiatives into digital advertising / marketing in order to improve traffic, leads and sales.
Top 5 Reasons Why You Should Spend money on digital advertising
1- Your clients are online: Between online research and social media, nearly 50% of all small businesses get found on the internet first.
2- Advertising can quickly boost your business: Start-up companies need clients. Sure, you can try to develop a client platform the grassroots way, but if you really want to tell others fast, it’s unequaled the power of marketing & advertising.
3- Advertising helps set up credibility for your business: Customers often think that if an organization is doing marketing or any other sort of advertising then it must be legitimate and effective.
4- You control the advertising message: Your ad message can simply be about making people aware you are available or you can also give them a reason like an offer to renegotiate deals or free delivery to get them to act instantly.
5- Digital marketing is traceable and measurable: Most kinds of ads on the internet purchases now come with the capability to log into a dash panel that gives you strategic efficiency data instantly. You should also have Search engines analytics set up on your website so you can get a bigger image of your advertising’s effect on your overall online traffic.
Search engines like Google & social media like Facebook: The Most Effective and Low Cost Solutions
Both continue to acquire more and more exposure because their strategies are available to advertisers of all types and offer the most executing and cost-effective alternatives, such as:
1- Google AdWords: These advertising campaigns run in Google search engine results (both pc and mobile), and ads appear with the phrase “AD” at the front side of them. You can bid on as many keywords as you like and you only pay when someone clicks one of your keyword and display ads. There is no lowest price range to begin a campaign
2- Google Ads: Ads that appear outside of google search. They can be written text, visual ad, Google mail and in-app ads. You can personally choose the types of sites your ad will appear on or allow Google’s algorithm to recommend them to you.
3- Google Re-marketing: When a customer visits an advertiser’s site and doesn’t complete a click on action (like making a purchase), that customer is then shown more ads from that advertiser as they go online.
4- Facebook Ads: When you buy Facebook or my-space ads, you can choose to run them only on Facebook or my-space or you can also run them on Instagram and on greater Facebook or my-space Viewers System. Facebook or my-space doesn’t require any lowest price range either and, like Google, you bid for your positions. There are lots of ways to set-up and run a Facebook or my-space campaign.
Author: Azhar Iqbal
Azhar Iqbal, with more than 15 years of programming experience, posses a firm command over system analysis, system design and custom software solutions. He envisioned utilizing his extensive experience and expertise to elucidate Telephony Applications Development and design more practical solutions. You can reach him through his website Ranking Solutions or LinkedIn Profile.