5 things you should avoid while carrying out an SMS marketing campaign

Azhar Iqbal January 23, 2020 0 Comments

SMS marketing is an extremely powerful tool that may enhance your business within a very short period of time.  There are a lot o SMS marketing apps available for this purpose.  These apps provide you with the required texting service that helps you in sending a mass text to your customers and notify them about your deals and offers.


Although there are a number of apps and software available that provide the texting service for businesses still SMS marketing is not flawless. A person who is not aware of using these mass texting apps properly may end up making a lot of mistakes while using this technology that provides adequate texting service for business. There are some things that should be avoided at any cost in order to run a successful SMS marketing campaign. 

sms marketing,bulk marketing,



1: Avoid sending too many messages 


It is a very common mistake that most of marketers make while running the SMS marketing campaigns.  They think that in order to bring their brand or business organization to light, it is important for them to send their customers texts on a regular basis. SMS marketing apps may make it easier for you to send a lot of mass texts at a time but you should not misuse this feature.  People get annoyed when you keep on poking them for no reason.  They will get tired of continuous notifications and may start deleting your texts without reading them. 


So, it is very important to have patience and not send too many texts.  With the help of the various international texting apps available, limit yourself to 2-3 messages per week.  And these messages should avoid irrelevance and offer or update your customers about various deals regarding your business. You should never annoy your customers with frequent texts because they will end up unsubscribing you. 


2: Do not lose track of the right time 


Although there is a large number of android text apps or android SMS apps available to help you with your SMS marketing campaign yet it is not that easy if you do not use the correct strategy. One of the most significant things that marketers often forget is sending texts at the correct time.  People mostly open the texts,  the moment they receive them, but that is not the only requirement.  You have to gain their attention in order to enhance your business with the help of SMS marketing.


To do that,  you have to send the texts at the moments when they are free or in a relaxing state of time.  Although it is hard to figure out, after 6:00 pm,  most of the people reach their homes and are ready to relax.  At that time,  they will definitely pay attention to your text.  In this way, your mass text-messaging will be worth everything because the right mass text,  at the right time,  will certainly brighten up your business. 


3: Avoid Generic Campaigns 


There are a lot of bulk texting apps available that can help you in your SMS marketing campaign for your business. These mass text apps may help in sending numerous texts to a large variety of customers at a time but in order to make it effective, you have to keep one thing in mind.  You have to avoid the generalization of texts. Just as every person is different from the other,  similar is the case with your customers.  There are some customers who buy regularly from you,  there are some who are new ones. 


Some may like the jeweler from your store,  others may prefer the clothes you sell. In order to make your SMS marketing campaign effective,  you have to send relevant information to the customers that appeal to them with offers that are tailored directly for them. The best solution is the categorization of your contact list according to age, gender, previously purchased products and so on. In this way,  people will be inclined towards your brand because with the help of your texting service. You are notifying them about the things that they actually prefer. 


4: Do not miss a clear call-to-action 


Another thing that you should keep in mind while your SMS marketing campaign is to create a clear and straight call to action.  A lot of business organizations end in a very severe defeat because they do not give attention to the call-to-action strategy. Even if they do, they use a lot of them or use them in a vague way.  A call-to-action is essential for SMS marketing as it plays an essential role in nourishing your business organization.


It boosts your customers to participate in a sale, enter a contest or respond to a survey.  It induces activity, which in turn benefits your business. In order to make your call-to-action effective,  make use of keywords that will attract your customer’s attention,  and make sure to use it at the beginning of your text. 


5: Avoid sending long texts 


Almost all the SMS marketing apps that provide SMS service for your business, offer 160-character limit for SMS. It clearly explains that the mass text that you are planning on to send to your customers should be small and informative.  Nobody wants to read long texts as nobody has got enough time to waste.  If you send a long text, they may not even read it and delete it. The text you send should be direct and clear.  The solution to the problem is simple and that is, you have to be concise in your texts.  


No matter how many SMS marketing apps,  android text apps,  or international texting apps are available, if you do not make the correct strategical use of this technology,  it will end up ruining your campaign and the reputation of your brand. So, in order to use this amazing technology, you have to use your mind too and avoid the above-mentioned mistakes. In this way, your SMS marketing campaign will be successful and your business will see the light of the day. 


How does SMS marketing help in enhancing business?


We live in an age where communication has become a lot easier than the earlier times.   In the past, people used to travel miles to convey their messages to their loved ones or to enhance their trading business.  Fortunately in our age, this is no longer an issue and communication is not that difficult. 


From mobile phones to laptops,  every device possesses a means of communication.  From email to SMS, you can use whatever means you want to in order to convey your messages to one another without any hindrance.


In fact,  in our age,  communication has become a necessity in order to make things work out whether it be a personal relationship or a matter of business enhancement. Many business organizations use various ways of techniques in order to communicate with their customers so that their brand may be popularized and become successful at the fastest rate possible.   


Due to the availability of so many ways of communicating with one and other such business organizations often forget or neglect the importance of an SMS.  What they are unable to understand is that SMS marketing is one of the most significant tools for the enhancement of your business.    There are a lot of SMS marketing apps available for this purpose.  


From the Android text app to the International texting app everything is available at the market.    All you have to do is to find the appropriate bulk texting app and use clever Strategies and your business will flourish to a whole new level.

 
Cost-effective marketing strategy


The world we live in is quite challenging and full of competition.  In a world like this, it is very difficult for business organizations to gain as much profit as they can or as they desire.  At times it is not easy for them to stay relevant as well as gain the required profit. They often end up using expensive marketing strategies in order to enhance their business but the result is otherwise.  


This is where SMS marketing comes to your rescue.  In the past, there was no texting service for businesses but today there is.  SMS marketing is a cost-effective marketing strategy that helps in enhancing your business.   With the help of SMS marketing apps companies are able to send SMS messages to all their customers.


The cost of an SMS is quite less than the other marketing strategies. There is an option of mass text messaging available on these mass text apps.   With the help of this option, you can send a mass text to a large number of customers and notify them about your events,  offers and deals. 


An efficient SMS provider: a key to the door of a successful business:


Although there are a lot of Android SMS app and mass text apps available for SMS marketing in order to enhance your business in an effective manner you need and efficient SMS provider.   In the beginning, the texting service was used only to communicate with friends and family for other people but SMS providers gave a whole new meaning to SMS by using it as a marketing strategy for the betterment of business organizations.    


With the help of texting service available to you in your mobiles, you can send SMS to at least one or at most 10 people at a time but not more than this.   The service of mass text messaging is not available on your mobile. This is where SMS provider comes to your rescue. All you need is a good internet connection and with the help of this, the SMS providers give you the ability to send messages via the Internet to thousands of people at once.  


A lot of business organizations,  even nonprofit or educational institutions use this way to connect with their customers for the audience in ways that other communicating services are unable to provide them with.  Buy hiring the services of SMS provider you will be able to start your own SMS campaigns of high volume and you will be able to send a mass text to as many customers as you want.  


A good SMS provider demands a clear and reasonable price and provides you with two way messaging abilities, defined network coverage, quality support, integrations, MMS capability, ease of account management and tools for mass texting

 
Bring in more customers


One of the best things about SMS marketing is that it engages more customers in a cost-effective marketing strategy.  The texting service that the bulk texting app provides, can help in driving more customers to your brands or online store or website or anything of the sort.  It enables you to contact your customers directly.


You can promote your business, you can notify them about your new sales offers or your events in a much direct manner then you can do it with the emails or other ways of marketing.  Almost all the studies on effective marketing strategies proposed that 90% of the time SMS marketing is rated as the most effective tool because people view text messages sent by SMS more often than by emails or any other way.  


So with the help of SMS marketing, you will be able to enhance the overall productivity levels of your organization or company.  The texting service for business enables you to get close to your customers, know about their likes and dislikes and also ensure their loyalty with the help of personalization of the message.  There are a lot of mass texting apps and international texting apps available to serve this purpose right. But along with them, you will need your marketing strategy, efficient techniques, and an able SMS provider.  


By combining all these forces you will be able to take your business to a level of success and prosperity. Hence it is proven that SMS marketing is not only a cost-effective way but is also something that brings you closer to your customers and enables you to interact with them in a more personal and friendly manner which in turn is good for you and your business.

AboutAzhar Iqbal
I'm a computer science master degree holder and around 15 years ago, I founded my own software company called RANKSOL, with 50+ in-house employees. RANKSOL offers a wide range of services including Website developments, Graphic Design, IOS - Android app development and custom application development. We are specialized in cloud telecom computing and offer IP based Call, SMS, MMS and IVR solutions to our clients worldwide.

Leave a Reply

Your email address will not be published. Required fields are marked *