Ways to Stay Focused while Writing

If you’re a freelance writer, a person who is trying to write a book, or just someone who has a big writing project to complete, try these tips for staying focused:


Schedule yourself


Schedule your writing for YOUR most productive time of the day. For example, don’t leave your writing for the very last thing at night if you’re an early bird who is most productive in the mornings yet tends to get worn out by 9:00 p.m. Your productive time is your “writing zone.” When you work “in the zone” your writing will be better and you’ll find it much easier to stay focused.


Time Management


Set aside a specific amount of time for each writing project. When you do this you won’t need to rush or feel that you’re neglecting your other writing projects in favor of just one. You’ll be able to relax and give your full attention to that one project for the amount of time you’ve set aside for it.


Build momentum


Build some momentum for those larger writing projects. If you’re working on something big like a book, you need to keep at it long enough to see things start coming together and build some momentum. Once you do, it will be easier to complete the project.


Have consistency


Don’t try to write for more than 3 or 4 hours at a time. If you can only write for one hour at a time (or just one hour a day) that will be a good start. As you create momentum you’ll naturally increase your writing time. Too often, beginning writers feel they need to set aside huge chunks of time for writing. When they aren’t able to do that consistently, they give up. They don’t realize that most writers don’t write for 8 to 10 hours a day. Instead, they write every day for shorter periods of time. The key is they write consistently, not just when they’re in the mood or feel inspired.


Fun also needed


Schedule something fun and relaxing to do every day AFTER you have completed your writing. This can be your reward for the day. You want writing to become PART of a wonderful life. You don’t want to put your life on hold so you can write. That’s no fun!


Partnering


Find a writing buddy. To work with a writing buddy, schedule regular writing times and then both of you should write during the scheduled time. You don’t have to be in the same location as your writing buddy while you write. You just need a way to communicate. After your set writing time for the day is up, email or call your buddy to report your progress. Having someone to be accountable to will make it easier to stay focused for a specific amount of time.


Organizing and prioritization


Be sure you have a realistic marketing plan and work schedule every Monday morning BEFORE your work week begins. When you know WHAT you need to write and WHEN you need to write it, you’ll find it easier to get started each day and it will be easier to stay focused. Plus, you won’t waste precious writing time trying to figure out WHAT to write. Make as many decisions about WHAT to write on the weekend when you’re making your weekly marketing plan and your writing schedule for the coming week.


Setting Goal


Set writing goals for each day. Plan to write just one page of your novel or nonfiction book per day, for example. Then, if you write more than that on any given day, you’ll be elated. If you only manage to eek out one page you’ll still feel good because you met your goal for the day. When you have specific writing goals for each writing session, you’re more likely t stay focused and you’ll usually meet those goals rather than just get a little writing done.


Measure yourself


Record your progress. Are you writing every day? For how long? You’ll be motivated to keep going, and you’ll be better able to stay focused, if you SEE that you’re making progress. You don’t have to make BIG progress every day. A little progress consistently over time is what really adds up.


Evaluations


Learn HOW to write the type of thing you’re trying to write. If you’ve decided to write a novel, read books about writing novels, sign up for a novel writing workshop or course online or at your local college. If you know HOW to do something, you won’t feel like you’re just driving around in the dark with no destination. You’ll know where and how to get where you want to go, so you’ll be more likely to stick with it till you get there.


Keep away from stress


Stay relaxed as you write. Listen to relaxation tapes. Take a walk, do whatever you need to do to clear your mind before you sit down to write. If you write in a stressed or frazzled state the work won’t be as good. Plus, you’ll tend to freeze up and not get much accomplished.


Short term goal


Set your intentions before you begin your writing for the day. You might say to yourself, “Today’s writing will be easy and enjoyable and the article I’m working on will seem to write itself.” It’s amazing how much this affects not only the quality of your writing but also the writing process itself.

Follow these tips and you’ll have an easier time staying focused on your writing. You’ll enjoy the writing process more, too.

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Azhar Iqbal June 23, 2020 0 Comments

Freelancing Tips

Some lessons I’ve learned from this crazy journey are as follows:


1. Staying abreast of technology is crucial: 


Back in starting career, I was pushed to get a website for my company because clients and candidates were asking questions like, “Can I apply online? Can I download the contract from your site? Can I post a job to your website?”

Well, as we didn’t even have a website, I would embarrassingly say no. The “loud silence,” especially from clients, on the other end of the phone line got to be too much.

Going through the process of getting a website taught me the value of staying on top of technology. I learned that while I don’t need to be a hard-nosed techie, to stay competitive, I had to know enough to be able to stay competitive. This meant not only getting a site, but learning how to update it myself.

One of the wonderful things about technology is that new tools are constantly being developed for those of us who are NOT tech-savvy, eg, FrontPage software for building websites, autoresponder software, listserv software for building mailing lists, etc.


2. Writing is a skill: 


“Obviously,” you mutter. However, many writers don’t treat their craft like it. I single out writers because, in my experience, proofreaders, copy editors, indexers, editors, graphic designers, illustrators, etc. all seem to see intrinsic value and take pride in their work.

Many writers take their craft for granted. Maybe it’s because society views writing as just words on paper. After all, once you know your ABC’s, you can write, right? Well, editorial professionals know better than anyone that this is not so.

One thing I advise all professional writers to do to combat this lackadaisical attitude is to treat their writing like a business skill. Just like being a professional coder, artist or web designer – when you put yourself out there, market and treat your skill like the highly valued commodity it is.

Let it be reflected in your “perfectly prepared” marketing materials – eg, your website, brochure, postcard, etc. Also, when you speak with potential clients, be sure to use a professional tone. No one is going to believe that you write professionally if you don’t talk like it as well.


3. Freelancing full-time is not hard:

 
It’s not easy, to be sure. But, building a successful, full-time freelance career is not terribly difficult, if:

a. You have experience within your discipline. Most successful freelancers I’ve encountered have worked full-time within their discipline at some point.

b. You are willing to work fulltime and freelance on the side for a period of time. Many freelancers leave their jobs once they got too burned out doing both, or secure a big project that allows them to make the leap.

c. You plan for it. Some freelancers (the most successful ones I might add) are more calculating about their careers.

What I mean by this is that they plan a year or two out – knowing that they are going to leave their jobs. So, they save 6 months or a year’s expenses, pay off credit card bills, buy equipment while working full-time, etc.; then, they make the leap.

The ones I know who followed this path are, not surprisingly, the most successful – meaning, they have gone on to hire employees. A few even opened offices and became “official” businesses because their client load demanded it.

Can you build a freelance business if you don’t have these three things? Absolutely! However, it is even more critical that you devise a plan of how you’re going to go about it. Having experience and industry contacts makes it easier, but the web makes it easier than ever today to start a freelance business.


4. Marketing is a skill that must be developed: 


When most freelancers start out, they may have two or three clients who keep them pretty busy. BUT, the day comes when the projects dry up (it always happens) and you have to scrounge for business.

It’s at this point that many panic and start looking for a full-time job again. When I was recruiting, I received more than a few panicked calls, eg, “I have to find something — quick!”

Invariably, I was unable to help them (see Point #5 below). It usually was a moot point though because within a month or so, some project would come along and they would no longer be interested or available for a full-time job.

It was during this time that I got interested in the whole topic of freelancing as a business. Most freelancers focus on their craft and not the business of freelancing. However, as I preach ad nauseam on InkwellEditorial.com, to be successful as a freelancer, you must, must, must learn how to market if you want a full-time, sustainable career as a freelancer.


5. Employers don’t like to hire freelancers for full-time jobs:

 
It was my experience when I was recruiting that if you freelanced full-time for a year or more, employers were very hesitant to hire you as a full-time employee. Why?

Because most think that you are only seeking full-time work because you have hit a rough patch financially. Logically, it just makes sense. I mean, who gives up a successful freelance career to go back to the 9-5 grindstone? Most employers figured that as soon as the next big project came along, their new hire would be out the door.

I have seen it happen on many occasions – so much so that when I was recruiting, I would screen out those with a significant freelance history because the chances that they would leave was just too great.

I once lost a $6,000 placement fee because the employee quit – 10 days before the 90-day guarantee. [Most recruiting firms give employers a 60 or 90-day guarantee that the employee will stay put for at least this amount of time, or they don’t have to pay.]


6. You can’t change your rates every year: 


Charge enough that you don’t have to change your rate for three years. I know some make take umbrage with this, but I’ve found editorial (eg, writing, copy editing, proofreading, indexing, editing, etc.) to be a very static industry. It is not one where you can raise rates yearly.

Some of the companies I freelanced for back in 1993 still pay the same rates today – I’m not kidding! So, I advise all freelancers who are just starting out to start out charging enough so that they don’t have to change their rates for three years.

It’s been my experience that after this period, you can increase rates without worrying about losing even one of your clients. Putting forth the “argument” of, we haven’t raised rates in three years somehow seems to make it fair for them.

Working on this time schedule, I don’t ever remember losing a client. I think it’s a combination of clients being comfortable with your work and them thinking, “after three years, an increase is only fair.”


7. You must develop a niche:

 
I’ve known a few freelancers who did several things successfully (eg, designed websites and wrote the copy for them), but this was the exception, not the norm.

Most successful freelancers niche it. What I mean is, they develop a niche and stick to it. In my opinion, it is far easier to become successful like this than being a generalist.

Trust me, those sites where you see freelancers touting that they do everything from writing to web design to illustration are not making that much money, or they are farming the work out to other freelancers.

Most clients like to know that they are getting a knowledgeable professional who has a history and body of work within the discipline they are being hired for. If it is a pharmaceutical company, they want a writer who has done this type of writing before.

So, develop a niche and market the hell out of it!


8. Patience is a virtue:


Even after all of my years in the industry, I’m amazed by how difficult it can be to be patient while I grow my business. I have lists and lists of ideas that I want to implement and there just never seems to be enough time.

This is easily a career where you can work nonstop all the time. An idea for an article pops in your head and instead of jotting down the idea, you find yourself writing the whole article; you go online to do some research, and before you know it you have spent two hours surfing the net on an unrelated matter; you log on to check email, and in an instant, you find yourself redesigning a section of your website; the list is endless.

This is an issue I still struggle with; although, I have gotten better about stopping. So, instead of browsing for 2 hours, it might be 30 minutes before I literally make myself stop and go back to my original task.

The best advice I can give to stop this kind of behavior is to think of your long-range goals – and ask yourself if what you’re doing this very minute is getting you closer to them. If not, stop and get back on track.


9. Retirement is not planned for: 


I can count the number of times on one hand that I’ve had conversations with freelancers about retirement. Most small business owners (and that’s what freelancing is, small business ownership) have an exit strategy, or a day where they envision doing something else.

For some reason, editorial and creative freelancers don’t think this way. Well, while you may be able to write or design websites from anywhere at any age, who’s to say you’re going to want to when you’re 70?

In my quest to get freelancers to think of themselves as businesses, one of the things I wish more would do is plan for retirement. This includes looking into 401K plans, buying investment real estate, building a sellable business, etc.

Again, just because you might be capable of churning out material long past retirement age does not mean that you are going to want to. So, plan for the day when you won’t have to.


10. Longevity pays:

 
The longer you freelance, the easier it gets. My business mentor said to me once, “when you first start out, you are just greasing the pipes. After two or three years, clients will not be quite so hard to come by.”

It’s just like search engine positioning — the longer your site is on the web, the more frequently it is spidered by search engine bots, the more results it shows up in, the more popular it is, more people find it – and voila! – you have a popular site.

If you are constantly marketing and networking, eventually, it will seem effortless and referrals will flow in. That’s because you build traction just by being around. Many freelancers don’t hang in there long enough to get this type of seamless recognition.

In conclusion, freelancing is a wonderful career — if, like anything other venture you enter, you take it seriously enough to work it like a business.

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Azhar Iqbal June 22, 2020 0 Comments

Key Steps to Successful Sales writing

Dear friends,

I started internet marketing a few years ago with no knowledge about copywriting or sales letters. No wonder my marketing campaign miserably failed to say the least. I spent more money on pay per click (PPC) ads marketing my products than I made in sales. It was a total flop. The products I’d been promoting were of good quality but something wasn’t right……my sales pitch; i.e headline, sub-headline, main body of copy and the offer.


I needed financial freedom and I could really see the potential of achieving that through internet marketing. Even though I was at the stage of recognizing there was something wrong, I didn’t really have much direction about how to improve my campaign or change what I was doing. Fortunately enough and just at the right time, I received an email from a familiar name about copywriting seminar. Knowing that I needed some help I attended and by the end of the two day coaching, I realized exactly why my campaign failed.

A sales letter formula and the principles I learned from the copywriting seminar turned my campaign around. Therefore, I’m beginning to see a lot of success in my business. I would NOT claim to be an expert in copywriting yet, but I would like to share some of the features of copywriting that have benefited me in recent months.


Know your product/service inside out – Know your target audience – Know what they’re looking for – Know their ‘want’ and desire – Make an offer your target audience cannot refuse – What solution does your product/service offer? – Answer the ‘What’s In It For Me’ question for the prospect


The key formula for writing effective ads:


Attention, Interest, Desire and Action (A I D A).

Other noted effective formula for copywriting include: – Attention, Interest, Description, Persuasion, Proof, Close (A I D P P C) – Picture, Promise, Prove, Push (P P P P) – Interest, Desire, Conviction, Action (I D C A)

Whichever formula you choose, the purpose remains the same. They denote similar elements of ‘hot key buttons’. Mastering the use of these formula turned my business around. One of the tips I learned from the copywriting seminar in writing a sales letter is integrating the formula into my HEADLINE to grab the ATTENTION of my prospect before even hoping to have an impact on them with my sales message. Therefore, it is essential that you spend several hours or even days in formulating your headline. You must keep on tweaking it until you know within you that you’ve hit the nail on the head.


It is particularly important that your best BENEFIT is integrated into your headline and second best in the SUB-HEADLINE. Your Sub-headline and Main Body of your sales letter are meant to develop INTEREST and DESIRE in the prospect. You should answer your prospects’ question; What’s In It For Me (W I I F M). The BENEFITS and irresistible OFFERS will drive your prospect into becoming a customer. Inevitably, the ultimate objective of the sales letter is for your prospect to take ACTION. So, all your sales letters should drive your readers to act.


YOUR PURPOSE:


1) Make a sale

2) Forge a relationship


If you can keep these in mind at all times you will be able to build a large customer database………The sky is the limit.

The focus of your sales letter should be on the prospect. It should NEVER be about you or the large sums of money you have made. They want to know how they would benefit from the product/services on offer. It’s all about benefits to the customer. You should provide solutions and quick fixes, making life easier for them. This is what your prospects want to know.


There are two important attributes of any successful sales letter; ATTENTION and ACTION. Between these attributes you should caress and romance your prospects into action.

My first sales letter was NOT worth reading, let alone able to motivate prospects to take action. People did not buy from me because I made exaggerated claims I could prove, my ad was too humorous, created too much doubt, advantages of my products were not clearly outlined and above all my website was too cluttered. If you are where I was just under a year ago, may I suggest you read this article carefully and make notes as necessary, because I’m about to give you the very same information I learned from the copywriting coaching seminar which I paid a four figure sum to attend. I believe you can avoid making the mistakes I made when I first started out if you pay attention to these key steps.


The best definition of copywriting is ‘salesmanship’ in print. Your copywriting should emotionally touch your prospects so that they will be motivated enough to take action. Bear in mind that selling is all about ‘psychology’ and ’emotion’. People buy things by emotion…..i.e. a car, a house, clothes or jewelery. Just think about it for a minute, it is the pleasure and the good feeling attached to owning these items motivated them to buy.

When planning to write emotional copy, it’s worth researching your target audience. Where they are now in their lives oppose to where they want to be. Draw the scale of ‘Pain and Pleasure’ i.e. Present Circumstances————–Desired Outcomes. Present Circumstances represent (Pain) and Desired Outcomes represent (Pleasure).


Your emotional copywriting should identify specific pain and pleasure reasons why prospects would be motivated to buy your product. Outline the major emotional motives for anyone to take ACTION for the product/service you are promoting;


PAIN


Insufficient income, Work longer hours, Lack recognition, Failure, Financial worries


PLEASURE


Make more money, Work shorter hours, Gain prestige, To be successful, To protect possessions.

When you have identified their fears, exaggerate those fears in order to inject anxiety for the prospect to consider taking action almost immediately. Having done that, quickly outline the benefits of your product and the pleasure (solutions) it would bring to them in record time. Tell them enough to activate a powerful emotional trigger.

Don’t get me wrong, this is not about deception, but rather capturing your prospects ATTENTION before telling them about the whole package. Most importantly, connect their ‘needs’ with ‘wants’ and make the ‘need’ a powerful ‘want’. No one would read your sales copy or buy from you without a compelling reason to do so.


Tell your prospects about what they will be getting. You may want to consider alternative words like;


– You will discover – You will experience, You earn – You pay-off debts

– You achieve – You achieve financial freedom

– You gain access to – You gain unlimited access

– You obtain – You obtain unlimited ………….


Remember you are not trying to re-invent the wheels for copywriting. Copywriting has existed from time immemorial. One of the reasons why my campaign failed about a year ago was that I tried to re-invent the wheel. I simply wrote what I thought would help me to sell my products and earn more money without realizing that I wasn’t the only person promoting those products. I didn’t know anything about unique selling proposition (USP).

Give your prospects quick short key-phrases that describe exactly what you offer. This is specifically about your product or service. Also, tell them what you feel is your single, most marketable, unique competitive edge. This is your unique selling proposition (USP). In other words, what is unique about what you sell, or how you sell, package or delivery? What do you offer that your competitors don’t? This is one of the areas I got badly wrong with my campaign. Do your home work. Have a look around, search the internet and elsewhere to see what others are doing or offering and tweak a little.


Most importantly, list some features about your product or services that ‘jump out at you’. A feature is a fact about your product or service. For instance ‘copywriting made easy, easy step-by-step instructions, four hours of video footage (You may want to use bullet points). Features demonstrate how things are created, delivered and maintained.

Similarly, list benefits that your product gives your customers. A benefit is anything your product does which makes life better, easier or more productive. A benefit, in other words is what your product does for your customer. (This is the key, list as many benefits as possible).


On day 2 of the copywriting coaching seminar, my head was buzzing with so much information such that I started re-writing my sales copy during the coffee break. I approached the key speaker and showed him my draft copy. He read through briefly and asked me a question ‘where are you in this copy’? I didn’t understand his question. So he began to elaborate……he asked me to tell him a story about myself or my product, something unique, new, different, intriguing or mysterious. He asked another question ‘what’s the story behind the making of your product’? How and why did you start selling it? What’s the story behind my business?


Finally, he said think carefully, because the story behind the making of the product and why I started selling it would tie in with the benefits. That’s a powerful food for thought. On that note he walked away. I don’t know your story and don’t know why you sell your product, but I’m sure you do. So dig out the benefits.


OFFER:


Let’s talk about your offer. The offer is not only about your product and the selling price. It’s about creating a value-added enhancement. Put together a collection of similar products with similar benefits and features to make your main product more desirable to own. This is sometimes referred to as ‘perceived value’. An offer makes the product more appealing. This is crucial, don’t mess-up with it. This is just like inviting and showing someone the menu of a buffet.


Now, you’ve ushered them to the table, they can see the array of food or dishes. Their appetite is high; their mouth by now is salivary and wet. What you want them to do is ‘grab a plate and dish out’ ACTION! The offer has to be irresistible. If the prospects walk pass this stage and didn’t feel motivated to take action, you’re doomed.


A word of caution; in your attempt to add value to the main product; do not excessively increase your costs. I would suggest using digital products (e-books). Otherwise your profits would diminish. You may want to invest a little in e-books with rights to give away or re-sell.


GUARANTEE:


A powerful guarantee makes the offer even stronger. Your guarantee encourages prospects to go ahead and take action. This is often the final hurdle of fear you must clear for prospective customers. Make them feel they have absolutely nothing to be afraid of and nothing to lose. Your guarantee tells the prospects how confident or how you feel about your product and its ability to deliver on the claims you’ve made.


Perhaps a standard 30 days money back guarantee would be satisfactory. I have always used 30 days guarantee and recently used 30 DAYS FREE TRIAL before paying me a penny, even with e-books. The choice is yours. If you offer shorter duration, prospects would not feel comfortable to take action. A prospect may see this as a warning signal. Therefore, thread carefully.


CAUTION: If you’re a beginner, be careful about ‘Absolute Guarantee Of Satisfaction’. This indicates that there is no time frame. So this means that customers can return your product for a full refund before or after 30 days, 60 days or even more. An example of such guarantee is:

“If you’re not 100% satisfied with the product or your purchase, simply return it for a full refund”


POST SCRIPTS: (P.S.)


This is as important as your main offer. It is one of the most read components of the sales copy. Prospects do read this before taking any action. So, use P.S. to remind them of your most catchy benefit, or repeat your guarantee of 30 DAY FREE TRIAL. You may want to add another incentive or bonus such as FREE Shipping if ordered within 7 days.


Do not get carried away with your use of P.S. Use no more than two or three P.S., P.P.S., P.P.P.S. Be sure you have something useful to say with P.S. Remember the selling job has already been done.

In conclusion, let me share these few words that mean a lot to me and hopefully they may inspire you too. A former prime minister of the United Kingdom once said;


“Success is going from failure to failure without the loss of enthusiasm” (Winston Churchill)

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Azhar Iqbal June 22, 2020 0 Comments

Work From Home Businesses

Once upon a time, a work from home business can never compete against a branded business with a prestigious office address. But then here came the internet age. The “URL” became a very lucrative substitute for a prestigious office address, and much less expensive too!

Now, any owner of a work from home business with a neatly maintained website AND sound internet marketing strategy can fight it out online with the so-called “giants” in the offline world.


The Website is a Door


The website is one’s door into an expanding, borderless, and global online world. According to Internet World Statistics, in the 10-year span from 2010 to 2020, internet users worldwide increased from 2 billion to 4.5 billion, a massive increase!

The good news is that the online world is a much better place to establish a work from home business. The not-so-good news is that there are also hundreds of millions of other businesses out there who have a website. So, how does your customer find you in the haystack?


Internet Marketing is the Beacon


While the website is one’s door to the online world, internet marketing is the beacon to attract others to exchange their cash with the value you are offering.

But while the online world is expanding, internet marketing undergoes constant upheavals as well! For example, when blogs became a potent force (it still is) in internet marketing, then came social media that allowed people to share blogs, share photos, share links, share notes, and know what’s up and what’s new by typing something on their status boxes, etc. Status boxes then became so cool that micro-blogging evolved, which allowed anyone to “twit” one’s instantaneous updates to friends or “followers.”

There are relatively undiscovered places too in the online world. While almost everybody now knows about search engines like Google or Yahoo, many still lose out on the power of search engine submitters, directories, classified ads, opt-in emails, and articles.

Yes, only God knows what’s next in the internet world. The good news is, these upheavals are good for home businesses. The upheavals affect both big and small players. But the most potent advantage of a work from home business is that it does not have a bureaucracy. It can make decisions and implement them in a snap.


The Rise of Home-Based Internet Marketing Consultants


The problem with most businesses is that knowing what’s up and what’s new in the internet world is not their business! But, yes, they need an internet presence to do business and remain competitive. They are real estate brokers, lawyers, doctors, dentists, massage therapists, health care providers, retail stores, restaurants, insurance agents, contractors, manufacturing companies, wholesale supply companies, and many more types.

What I see is the rise of independent internet marketing consultants whose value lies in their ability to see the “big picture” of a business. They leave it for later any discussion about the website. Instead, they find out first the nature of one’s business, who the customers are, and where they can be found in the online world. Then they design a strategy that involves not just the website, but also the whole range of internet marketing tools available at very affordable prices in the online world.


The internet marketing consultant will tell you how to design your website, what to put in there, how to link it up with Blogger, WordPress, Facebook, YouTube, Twitter, Photobucket or Flickr, LinkedIn, Ezine, Wikipedia, Del.icio.us, Digg, Clickbank, Amazon.com, Google, Paypal or AlertPay, and many more!

Of course, internet marketing consultancy can also be a work from home business on its own! Wouldn’t it be nice seeing home businesses serving other home businesses in your own neighborhood? Wouldn’t it be heart-warming to see legitimate business ran by parents who spend more time with their families at home?


Ranksol team has specialized in web design and development and internet marketing consultancy from the last 15 years so contact us to get a boost in your online business.

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Azhar Iqbal May 18, 2020 0 Comments

Why The Competition Between SMS and EMAIL Marketing?

Reasons to use mass texts in SMS marketing instead of email marketing
1: Most used messaging platform
2: No spam filter
3: A favor to your customers
4: SMS marketing tools, easy to use
5: Deliver-ability
6: Straight to the point
7: Deals and coupons

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Azhar Iqbal January 23, 2020 0 Comments

How SMS marketing can be used to enhance your business?

How SMS marketing can be used to enhance your business?
1: SMS marketing campaigns handle a lot of things in a short period of time
2: You can easily tell the customers about the latest updates with the help of SMS marketing
3: People may ignore an email but they rarely ignore a text message
4: SMS marketing ensure fast delivery
5: People feel more connected with your business with SMS marketing

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Azhar Iqbal January 23, 2020 0 Comments

5 things you should avoid while carrying out an SMS marketing campaign

5 things you should avoid while carrying out an SMS marketing campaign
1: Avoid sending too many messages
2: Do not lose track of the right time
3: Avoid Generic Campaigns
4: Do not miss a clear call-to-action
5: Avoid sending long texts

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Azhar Iqbal January 23, 2020 0 Comments

Detail Study – Text Marketing – SMS Marketing For Retail Stores

Text marketing / mobile bulk sms marketing for retail stores helps strengthen brand loyalty, helps in promoting top of mind awareness and in the end, it ultimately increases ROI / sales.

Getting started with a case study – text marketing – sms marketing for retail stores:

Let’s just talk about the law of demand and supply. Almost all business owners, clients and customers know that without demand you really don’t have a business. And If you are really looking forward to have a business to spread then demand is a must to have. And also on top of everything, the supply must be kept in demand or else customers will shop by within the competition. So to know more and measure properly! How exactly do you want or ensure there’s a demand for your marketing supply.

If you are a bulk sms marketer, it,s very hard building a long-lasting and sustainable organization/company in today’s world. In order to compete within today’s modern world as you know, it’s getting tougher day by day as there are large companies who are scaling to wipe you out from the game.

Success and failure in these circumstances totally depend on the capturing clients and customers in a fast way and get more people to your stores and business websites. It’s in short, what mobile bulk sms marketing is all about.

Business messages and mobile bulk sms marketing, giving a great and powerful edge for quick message reception in customer’s mind – and taking the ROI, back to company, as compared with emails mobile bulk sms messages are absolutely effective.


How mobile bulk sms marketing can have better edge?


Creates new segment channel


1: Mobile bulk SMS marketing is fast, pocket-friendly, and way more efficient than direct emails, as its conversion and open dramatically improved.

2: SMS marketing can immediately deliver brands and product new feature alerts, offers and occasional info just in customer’s hands.

3: A combination of real-time messages within a specific expiry note, its sales enhancer.

4: Two-way chat and mobile bulk sms marketing; it is hassle free for receiver to opt-in to promotional channel.


How Text Marketing / Mobile Bulk SMS Marketing Works


The Keywords


You as an admin and business owner select a keyword. This keyword is a word, two words or a phrase that represents your company or business. With WordPress bulk sms marketing plugin you can choose or offer unique keywords for your customers who can opt-in. 

In order to opt-in and join into any campaign, you must have to subscribe to that specific campaign via any keyword. What’s the benefit of having getting opted into campaigns via keywords? You simply get tons of traffic on a daily basis. You must have to give it a try. For example, the way you wanted to have the users/subscribers to be opted into a campaign you choose any keyword for them as relative and as appropriate to the campaigns.  Once a user/customer opts into a campaign he will start receiving quick alerts and messages within those campaigns.


Productivity enhancer and cost saver


*Simple management of staff duty plans by quick reminders about their shifts, reminders about their weekends, holidays, next shift alerts, scheduled declarations so that all staff keeps managed on schedule.

*Easy and efficient get order updating, yet to deliver SMS update, and reception confirming message. Its all depict customers, you are well aware of your business customers.

*Cost savings as you can integration done into CRM by sms to auto management of daily working of your businesses.


The Auto Responders / Auto Reply Functionality


After joining the list of campaigns, customers and clients will receive an automated text back explaining all the details of their subscription packages. This is called an auto-reply/autoresponder. An auto-reply for Ranksol web design and Development Company might look like this: “Thank you for signing up for Ranksol deals !!! Show this message to Ranksol and avail $5 off on any  product you purchase from our shop: https://www.facebook.com/ranksol/shop


How to setup offers within wp sms marketing plugin!


Let’s say and put an offer within the plugin that says:  Gather 370 qualified subscribers.. That’s awesome news! Now what?

Remember these customers joined over the promise that they will receive daily updates and exclusive deals on marketing/promotions / mobile deals etc. So stick up with your promise and don’t let them down from having quality updates. Mobile offers and discounts could be of any nature: you may offer mobile coupon codes, product launches, VIP events and much more. All of these campaigns are considered as offers.

If you are still having a hard time understanding the whole concept or how you can create offers and campaign vouchers! Get in touch via info@ranksol.com and we will help you out.


How Mobile Bulk SMS Marketing Will Grow Your Business?



Let’s just start off with some common facts:

1: Everyone loves to shop.

2: Everyone loves to save money.

3:Now coming to mobile SMS texting/everyone loves in reading their texts.


Mobile text marketing / SMS marketing is doing charismatic wonders for our clients and customers. Retail store owners who follow our provided help and guidelines observe the following.


1: Increased traffic to your targeted website/business

2: Increase redemptions

3: Increase brand awareness

4: Also strengthen up customers engagement


Now coming to the power-packed and punch lined phrase: Each and every single benefit as off mentioned above increases revenue.

Why Choose WordPress SMS Marketing Plugin

Almost all other marketing mediums: when you compare them mobile bulk SMS marketing solutions you will see that: what makes texting perfect for retail stores.

1: Everyone can receive mobile SMS marketing messages

2: Over 95% of all marketing messages are read within the first 15 minutes.

3: An average Asian looks at his / her phone 120+ times a days.

4: An average American looks at his / her phone 150+ times a day.

5: Also, mobile SMS marketing is perfect for business owners on a budget. For just as low as some pennies per text. It’s too much cost-effective and affordable.


Whatever other marketing and promotional techniques offer: But the benefits you will get from mobile bulk SMS marketing will scratch the surface. Our plugin “Wordpress SMS marketing plugin” offers unparalleled and unforgettable customer service support, innovative features and educational tools that empower you to succeed.


How to get started with WordPress SMS Marketing Plugin?


Simply just start off with WordPress SMS marketing plugin step by step documentation and set up the plugin within the described way. https://www.buzzapplications.com/documentations/wordpress_sms_marketing_plugin_guide/


1: Plugin installation

2: Add / Setup SMS Gateways

3: Update / Configure General Setting

4: Setup messages/greetings

5: How to check and see everything within the dashboard of the plugin

6: Check out subscribers opted into campaigns

7: Setup keywords campaigns

8: Set up autoresponder campaigns

9: Setup woo commerce order status notification and information

10: How to setup Mass (Woo SMS)

11: Schedule Quick Bulk SMS

12: Quickly configure and setup SMS scheduler

13: Webform widget

14: Keep a closer look at all messages via SMS history

15: Have a track record of all calls via history


More useful links about the above topic


Mass Texting App
SMS Marketing for the travel and tourism industry
Nimble Messaging Demo and Update log
Why Nimble SMS Marketing app
How to sms marketing

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Azhar Iqbal December 30, 2019 0 Comments

Why SMS Marketing For The Travel And Tourism Industry?

Why SMS Marketing For The Travel And Tourism Industry?
Travel current updates
1- Delay Flights function!
2- Transportation vehicle out of order
3- Traffic jam Unexpectedly
Now affected customers need to deliver updates so use SMS to update them.
Specific info Updates
You just need to educate them, how to opt into the current campaigns and get all real data on the current issues of your services.
Customers Support And online Mobile Tickets

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Azhar Iqbal December 26, 2019 0 Comments

Why Nimble Mobile SMS Marketing

In this modern age, people hardly spare any time to watch conventional media. They are rather more interested and inclined towards their smartphones. From the information perspective, the entire world has shrunk to mere palm of their hands through smartphones. And this massive outburst of smartphone obsession has also revolutionized the whole marketing plan and rendered new dimensions to the old school marketing style.

Being a pragmatic entrepreneur, certainly, you need to grab more customers and ultimately more revenue. There are millions and millions of businesses around the world. What guarantees their success in terms of profit? Well, this is the age of gadgets and smartphones. People have abandoned the stereotypical means of marketing and they have adopted the most modern marketing techniques i.e digital marketing, SMS marketing, etc, to make their businesses and brands more prominent. Gone are the days when all big fish companies used to invest a major chunk of their finances in marketing through television, Radio, Newspapers, Mags and billboards.


Change In Marketing Trends


The mobile phones are the fastest means of access to prospects. Various surveys suggest that a mobile phone user is highly likely to check for the notifications every half an hour at max. given this scenario, SMS Marketing is probably THE most effective tool that can be employed for swift and absolute access to the prospects. This means of marketing is probably the most promising medium that ensures the highest ROI.


Why Nimble SMS Marketing App?

Well, we have been serving the SMS Marketing industry for almost a decade now. We have pioneered and witnessed all the fluctuations and carved out such a product that is embedded with the most user-friendly UI and UX. An array of features liberates you from the fatigue of handling and ease of use is an added advantage. This carries all those anticipated features which make a perfect app for SMS marketing. This is a comprehensive solution to all your SMS marketing related affairs.


Embracing nimble application; as a core marketing strategy for your business:


With a nimble messaging application for business, you can very easily create multiple campaigns for your business.


There are multiple non-profit industries that benefited from nimble marketing: Retail, Beauty, Fashion, Food & Beverage, Business Services, marketing, promotions, corporate businesses and more

=> Startups – early stage
=> It comes with three most powerful campaigns (trivia, contest and viral campaigns) which you may enhance and use it for your own purpose later on i.e: Political campaigns & Not-for-profit campaigns


What other great benefits you can get while using Nimbler Messaging Application?

  • Higher open rates than email
  • Cost effective and very easy to buy
  • Mobile friendly (works on almost all leading
    gadgets and devices)
  • Reach a wider demographics
  • Works with many other types of marketing (sms
    gateways)
  • Fast Delivery
  • Strengthens customer engagement
  • Customers can easily opt-in into campaigns
  • Customers can also opt out from campaigns very
    easily
  •  Flexible
    and customizable
  • Experience the many benefits of sms marketing
    today

From all of the above mentioned great benefits and features of this great sms marketing application, you can see for yourself just how great texting and mobile SMS marketing can be for your business. It’s not as trendy as social media, but it does get great results. SMS marketing has so many benefits and at little cost to you, there’s no reason not to give it a try.

Especially when the benefits of mobile sms marketing gives your business that extra edge it needs to stand above all of the competitors

So what are you waiting for? Order the premium script today, multiply your earnings and take your business to the next level.


All about SMS marketing related topics below


Best Texting App
sms marketing tips
Modified FCC Changes For SMS Marketing
5 Keys To Mobile SMS Marketing
Nimble Messaging Demo and Update log

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Azhar Iqbal October 21, 2019 0 Comments