How SMS marketing can be used to enhance your business?

Azhar Iqbal January 23, 2020 0 Comments

Nothing can underestimate the power of email marketing but to be honest SMS marketing is much more effective than email marketing. SMS marketing is effective than email marketing because SMS marketing is all about texting and who doesn’t text these days. Have you ever thought that how can the brilliant techniques of SMS marketing can be used to enhance your business to extreme heights? If you have launched a business recently in the digital market and you want to make sure that people talk about it all the time then SMS marketing campaigns are for you. 



SMS marketing campaigns handle a lot of things in a short period of time


Email management may be effective but it does not reach everywhere. On the other hand, it is also difficult to handle emails in a bulk.

Bulk messaging is different from email messaging because they are relatively easy to handle. With the help of bulk messaging your message can reach anywhere you want it to be and that is the beauty of SMS marketing and its amazing features. 


1: You can easily tell the customers about the latest updates with the help of SMS marketing


It is imperative to inform the customer about the latest updates regarding your products. Unless they know that you are introducing new features in your brand they are not going to make a new sale. 

Updates are also good for the new customers because eventually with the help of updates, their interests can be generated and this interest can make a sale. SMS marketing techniques are brilliant to enhance a business because with the help of bulk messaging new or old customers can stay updated about the new additions regarding your brand. 

If you are running a shoe business and you are introducing few items into your store then with the help of bulk messaging or SMS texting you can inform your customers all about it. Once they know that the new stock has arrived in your store then they are likely to make more purchases. With the help of SMS marketing, you can update your customers on short notice and they even respond by making a sale. 


2: People may ignore an email but they rarely ignore a text message


Nowadays our mobile device is always in our hand but we are not likely to operate a laptop all the time. Nowadays we see that we do not check our emails but we do check our text messages.

SMS marketing is the best strategy to enhance your business because one can predict results with the help of this strategy. What do we do when we wake up in the morning? We check our messages but we do not check our emails. Once you have sent bulk messages to a number of customers, new or old then they are likely to open a text messages. 

99% of people open their text message messages after waking up in the morning or even in the daytime. Out of those 99% of people, 50% of people make a purchase out of text messages. Once the customer sees that he has the thing which he always wanted in stock then he has no reason to not buy it. 

Bulk messaging strategies are amazing and people are using these amazing strategies to enhance their business in today’s time. It doesn’t matter which business you run, if you want to market and promote your business then SMS marketing is the key. Send bulk text messages to a number of customers and see how they are likely to make a purchase on your store.


3: SMS marketing ensure fast delivery


The dilemma of working with email marketing is that you have to design templates and then wait for a number of other things to send a perfect email. To be honest email marketing will not work if even the signature under the email is not right. 

There is no such thing with SMS marketing techniques. In SMS marketing a brand simply senses bulk messages to the number of customers. SMS marketing needs no signature, no designing, and no printing. For this reason, bulk text messages are the ultimate and exceptional option. You just have to update your customers about your products and that’s it. For an effective SMS marketing campaign, you don’t have to come up with a US or UK English standard. Simply text your message with all the necessary information and that’s it.

It is a common fact that people are likely to open their text messages more than their emails. For this reason, SMS marketing works best. It ensures fast delivery and people are likely to open their text messages without even ignoring them like their emails. 


4: People feel more connected with your business with SMS marketing


SMS marketing is best to enhance your business because when we send a text message to our customer then the customer is likely to feel more connected with us on a personal level. It doesn’t matter how large or small your business is, if you want to make it work that it is important that you connect with your customers on a personal level. And what should be more personal than a text message?

SMS marketing is all about playing with the psyche of your customers so they can feel more connected to you on a personal level. If you are running a shoe business and you want your customers to connect with you on a personal level then send customized bulk text messages to all your customers. This way they will feel very connected.

The right to use SMS marketing techniques can enhance your business to a great height. Now is the time to shine brighter in your business with the help of SMS marketing for bulk text messaging. Now is the time to feel more connected with your customers on a personal level with the help of SMS marketing techniques. Enhance your business by using this strategy.


Now SMS Marketing Software and its features 


You must all be familiar with the importance of SMS and how it plays a significant role in communication.  The importance of an SMS is not just confined to sending everyday messages but the role it plays in SMS marketing helps you enhance your business or organization. SMS marketing is not like everyday texting.  It is a whole process in which you are required to send a mass text to a selected group of customers and then you are also required to keep tracking and capitalizing on the results.

In order to perform this SMS marketing software is available at your doorstep.  Such software contains SMS marketing tools and SMS marketing apps which can help you in the pursuit of a successful SMS marketing campaign for your company.  It is a complete platform which can help you manage mass text and play a remarkable role in enhancing your business.


1: Mass text messaging 


The core element of SMS marketing app is its mass texting app.  With the help of this feature, you can send messages to various groups of your customers within no time.  The mass text app in this software also helps you organize your customers into little groups that make it easier for you to manage them. You can classify your contacts into regular customers or potential customer groups and many more.  To send a mass text,  this type of organization is a necessary step as it ends up making your work a lot easier.  


2: Message personalization 


The texting service that SMS marketing software provides comes with a lot of pros. It does not just provide you with the option of sending a text and that’s it.  In fact,  it helps you in the personalization of the message. People often use SMS marketing software in order to promote their business. Message personalization in this software provides a good texting service for businesses. This personalization of messages helps you maintain a positive connection with your customers.  The personalized texting service for business makes the customers believe that you value them and that is why they head out to your brand or organization to prove their loyalty. 


3: Scheduled messaging 


Another important feature of this software is that it helps you keep track of time.  Time is something that you cannot take for granted.  When you use the SMS marketing software, you also analyze your customer’s response and at what time he or she opens your text.  Also,  there are certain events or occasions on which you should wish your customers.  For example Christmas or Valentine’s day.

The feature of scheduled messaging helps you send the mass text at the predetermined time.  Also,  it is very important to make the right offer at the right time or occasion. This is what this feature takes care of.  


4: Shortcodes 


Shortcodes are basically the backbone of any type of SMS marketing campaign.  It is basically a 5 to 6 digit phone number that is used by various business organizations to make their business successful. It is used to send the offers or coupons to the customers who have already opted in with the help of the shortcodes.  The SMS marketing software consists of the keywords used as shortcodes that help in organizing the texts and divide customers according to it. 


5: Automated response 


As has already been mentioned that SMS marketing software saves your time in the best way possible.  When the customers send certain texts to one’s organization or company,  the automated reply option confirms them about the receiving of the text.  In other words, the automated response helps in making the customer certain that his message has been received and the company is working on it.  


6: Polling tools 


The SMS marketing software also provides you with various tools or features for running a contest or a polling activity.  If you want to know about your customer’s opinion about something then you can use this mass texting app to start a poll and figure out the solution.  In order to make your business or brand reach the heights of success,  the core element that is required is the support of your customers. 

It is often not easy to know about the likes and dislikes of so many people at a time.  You can do it by using the contest templates from the SMS marketing software. Use it to your advantage as much as you can and sort out the issue.  It does not just help you in knowing about the wants of your customers but it also helps in creating an engaging environment and bringing your customers close to you more than ever.  


Conclusion 


SMS marketing software consists of all the options and features that may help you in your SMS marketing campaign for your brand or organization.  There are many apps including mass texting apps, android text app or international texting app available for this purpose but good SMS marketing software contains all of it.  If you are familiar with the importance of a mobile phone these days,  you must use it to your advantage. There are a lot of wonders that a small mobile can do and you should definitely take advantage of it.

There bulk texting apps will help you in engaging with your customers to a whole new level. SMS marketing is key to the success of your business. Just as good food is required to run a good cafe,  better quality clothes are required to make a brand flourish,  similar is the case of SMS marketing. All your cafes,  brands, companies, organizations,  required efficient SMS marketing campaigns in order to make things work and get the best outcomes. One must not undermine the significance and importance of SMS marketing for even a second.

With the help of it,  you can take your business from bottom to top.  All you need is good strategic skills and amazing SMS marketing software, and things will work out perfectly. 

AboutAzhar Iqbal
I'm a computer science master degree holder and around 15 years ago, I founded my own software company called RANKSOL, with 50+ in-house employees. RANKSOL offers a wide range of services including Website developments, Graphic Design, IOS - Android app development and custom application development. We are specialized in cloud telecom computing and offer IP based Call, SMS, MMS and IVR solutions to our clients worldwide.

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