Logo Redesign Case Studies: Before and After

Logo Redesign

A logo is the face of a brand. It’s the first thing that comes to mind when people think about a company or a product. Therefore, when a company decides to change its logo, it’s a significant decision that can have a profound impact on its brand identity. In this article, we will dive into the world of logo redesigns, exploring some fascinating case studies of before-and-after transformations.

1. Apple Inc.

Before: The original Apple logo, designed by co-founder Ronald Wayne in 1976, featured a detailed illustration of Sir Isaac Newton sitting beneath an apple tree. It was intricate but lacked the simplicity and modernity that Apple wanted to convey.

After: In 1977, the company hired Rob Janoff to design a new logo. The result was the iconic Apple logo with a bite taken out of it. This logo was not only simpler but also symbolized knowledge and “byte” (a unit of digital information). It has since become one of the most recognized logos in the world.

2. Starbucks

Before: The original Starbucks logo, created in 1971, featured a detailed, brown image of a siren surrounded by text. While it represented the seafaring history of coffee, it was complex and lacked the versatility needed for modern branding.

After: In 2011, Starbucks underwent a significant logo redesign. The new logo removed the surrounding text and focused solely on the simplified green siren. This change allowed Starbucks to expand its brand beyond coffee, signaling a move into various beverages and products.

3. Airbnb

Before: Airbnb’s original logo featured the company name in a blue, somewhat generic typeface. The logo lacked personality and didn’t effectively convey the idea of community and shared experiences.

After: In 2014, Airbnb unveiled a new logo known as the “Bélo.” The new logo is a symbol of belonging and community, which aligns perfectly with the company’s core values. The redesign was part of a larger rebranding effort, transforming Airbnb into a global household name.

4. Mastercard

Before: The previous Mastercard logo was a wordmark in red and yellow, with a horizontal stripe separating the two words. While it was recognizable, it had an outdated look and was less adaptable in the digital age.

After: In 2019, Mastercard unveiled a simplified logo, removing the separation and opting for a cleaner, more modern design. The change reflected the company’s commitment to seamless and secure transactions in an evolving financial landscape.

5. Pepsi

Before: Pepsi’s old logo featured a globe with a wavy white stripe running through it, along with a red, white, and blue color scheme. This logo had served Pepsi for over a decade.

After: In 2008, Pepsi introduced a new logo known as the “Pepsi Globe.” This logo, with its dynamic, swirling design, aimed to represent Pepsi’s youthful and energetic brand image. It was part of a larger rebranding effort to appeal to a younger audience.


Logo redesigns are more than just cosmetic changes; they are strategic decisions that can shape a brand’s identity and perception. The case studies of Apple, Starbucks, Airbnb, Mastercard, and Pepsi show that a successful logo redesign can revitalize a brand, make it more relevant, and align it with evolving market trends.

These examples remind us that a logo should not be stagnant but should evolve with the times while staying true to the core values and identity of the brand it represents. In the world of branding, change is not only inevitable but often necessary for continued growth and relevance.

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