How Effective Is SMS Marketing

Azhar Iqbal July 17, 2019 0 Comments

Potential customers or “prospects” are those who have not yet taken our “products or services” but likely to be our future customers. And to get responsiveness from these potential costumers today, companies use as many high-tech ways as possible. In today’s era, advertisement is done mostly through social media, online advertisements, and emails, etc. But in the past, people sent letters to others and people had a lot of junk in their letterboxes. Another way to introduce your product in the market is SMS marketing (through SMS). Let’s look at some rough statistics:

In 2019, the expenditure on mobile advertisements grew up by 100 percent and maybe it is said that it will be increased in the coming years. Every single day, in the United States 6 billion text messages are sent for marketing products. So it’s very clear that SMS marketing is an amazingly popular method of communication. The research of VentureBeat showed some statistics. According to it, compared with 22 percent of emails, the open rate of SMS is between 90 to 98 percent. So, it is clear why SMS marketing can be such an influential tool.

As we clearly know about the open rate, so a question arises that how about the conversion rate for text message marketing?

Responsive investigation agrees that 43 percent of costumers buy and even sell their products through the mobile phone when SMS coupons and mobile offers become a part of an organized movement that distances a period of time over several channels. Moreover, the remaining 66 percent after receiving a relevant SMS, said that they purchased products online because of SMS marketing.

So we can see an interesting background behind this SMS platform.


The summary of the main benefits of SMS marketing is detailed below:


Rates


You are essentially warranting that your target market will be interpretation your announcement with a rate of 98 percent. Consequently, you are reaching a higher and higher audience and you are trying to do increment your chances to get a large number of responsive clients and customers.


Modernity


With probable, potential and existing customers and with SMS as a technique of communicating with people, you can take a successful step in the modern market. Because in this you are keeping your company up-to-date and presentable. And making it more pleasing for fresh (young) people and anyone fascinated in technology to participate with you and your brand or product. The most modern step advancing from SMS is by the use of smartphone apps industry. The most efficient of getting attention in the target market is to appear on cell phones, tablets, PCs, etc.


Simplicity


Sending text messages is a simple and easy way to communicate and interpret your message to people. You can easily send messages without spending a lot of money and very big product details or any high-quality graphics. But you should remember one thing that if you send a link of your product website to someone, that link should be up-to-date as well as it well-presented. So, SMS is a quick, easy, simple way for marketing purposes.

We can write a very brief note on the benefits of SMS marketing. These are only a few of them. Another way for SMS marketing is the use of SMS sweepstakes so that people get interested. The list of its benefits is endless. Moreover, remember-able thing is that a good brand will use the combined marketing strategy to target the right segments. It may not be appropriate to your target audience(a particular group at which a product such as a film or advertisement is aimed.)

For example, if you’re a whisperer of clothes. Your aim is at senior citizens. Then choose the ways of advertising your clothes wisely and guarantee a good product to the customer. Also, you should have a presentable website and some printed content for your SMS marketing. But your SMS should include the benefits of that product. It’s really the only approach to guarantee that 98 percent of people will open and read your message.


Effective SMS marketing techniques


Although the world has progressed a lot when it comes to technological development still the importance and need of SMS for conveying messages is not reduced.  Even today,  the most effective means of communication is through SMS service.  People are attached to their mobile phones as if it is the part of their body or soul and within it,  SMS is the most significant way of communicating.  Most of the organizations or brands use SMS marketing in order to enhance their positions in society. In order to stay connected to their customers, SMS marketing plays the role of an essential mean.  There are some SMS marketing techniques that may help you in taking your brand or organization to a whole new level. 


Personalize Your Message


In order to make your business flourish with the help of SMS marketing,  you need to act smart. Everybody can send bulk texts with the help of SMS marketing tools,  but not everybody is aware of how to send something that will actually make the receiver read it and consider the offer. Human beings crave acknowledgment and feel good when they are given importance in any context.  You need to make your customer feel as if he is not some random person that you are using to enhance your business but someone who actually means to you. 

To do that,  you should include the name of your customers in the text messages.  Also,  you should move one step forward and segment your customer’s list. In this manner,  only those customers receive relevant texts. You can send promos to the customers who purchased from a certain group of products. This will help you create a strong bond between you and your customers. 


The clear value


One thing that you need to take care of during your SMS marketing campaigns is that you have to convince your customers about the value of your products. You can do it by creating unique offers and coupons for the customers included in your SMS marketing list. You can switch up your offers by including variety and by avoiding boredom.


Enter your location


This world is full of flaws and it is difficult to trust one another.  There are so many frauds in it that people tend to move away from anything that appears suspicious to them. They look for legitimacy. You can provide this assurance to them by including your location in the mass text that you send.  The location of your store or company will ensure that the deal that you’ve offered them is not a lie and they will surely consider your offers. 


Make your offer a priority


When it comes to SMS marketing,  only SMS marketing plugin or tools are not enough.  They may help but they are not everything.  Smart work is the key to success here.  Only 160 characters are available in the SMS marketing apps to get your customer’s attention.  In order to do that,  the first thing that you should consider in that small text is the offer that you are making.  You should lead with the offer.  More than 80% of the people open the texts within 3 minutes of receiving them. When you’ll mention your offer at the beginning of your text, they’ll be able to read it even before opening the text,  hence making your SMS marketing campaign more effective. 


Incorporate urgency


If you plan on attracting the customers towards your brand or organization, you need to make them feel like their laziness will end up losing the offer.  In other words,  you need to make messages urgent. You need to create a sense of scarcity in your SMS marketing campaigns.  In this way, they will be scared of losing the offer and will run to your store as soon as possible. You can create this sense of urgency be mentioning that it is the limited-time offer or something similar to it.  This will help in the inclination of the customers towards your brand within no time and your SMS marketing campaign will be successful.


Call to Action


People always need someone or something to motivate them to take action.  When you are planning on sending a bulk text to your customers,  you should keep in mind that it is not supposed to be only for the sake of sending a text.  Instead, it should be able to convince your customers and persuade them to head out to your brand or store right away.  To do this, you need to include a strong call of action. 

You can ask them to take advantage of the mentioned deal right away and to make it more effective, you can use urgent and directive language.  Also,  you need to keep CTA short. This technique will definitely help you with your SMS marketing campaign.


Conversational manner


People use SMS to talk to one another on a regular basis.  They are used to using informal language instead of formal ones.  If you plan on notifying your customer about a certain event or offer,  you will have to keep the text conversational.  People usually drift away from texts that use formal languages as in this fast-moving world,  they haven’t got much time to comprehend difficult sentences. Also,  dry texts are something that people are not interested in. Your SMS marketing campaign will be effective if you stoop to their level of speaking and embrace a conversational playful tone with them.


Conclusion


SMS marketing is not as easy as it seems to be.  It does not just require SMS marketing tools or SMS marketing apps to communicate with your customers but it also requires your creative ability. With only 160 characters,  you have to be quite careful in deciding what exactly is your priority in that text.  Before sending a bulk text,  you need to keep the above-mentioned things in mind and it will result in an amazing marketing campaign that will help your business prosper in the whole world.


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AboutAzhar Iqbal
I'm a computer science master degree holder and around 15 years ago, I founded my own software company called RANKSOL, with 50+ in-house employees. RANKSOL offers a wide range of services including Website developments, Graphic Design, IOS - Android app development and custom application development. We are specialized in cloud telecom computing and offer IP based Call, SMS, MMS and IVR solutions to our clients worldwide.

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