What Are Facebook Bluetooth Beacons And How Do We Use It For Local Businesses
Before we proceed, let’s Have A Look What Exactly Is A Beacon
Actually a beacon is a small Bluetooth transmitter, it’s a kind of small lighthouse that transmits signals to other devices can see. Instead of emitting noticeable/visible light, though, it broadcasts an indication that is made up of a combination of characters and numbers transmitted on a regular interval of roughly 1/10th of a second. A Bluetooth-equipped system like a smartphone can “sense” a Bluetooth once it’s in range, much like marines looking for the lighthouse to know where they are.
Entrepreneurs and businessmen don’t forget to take note because Face book is adding a new feature for businesses that will be more widely available in the upcoming months.
What Is A Beacon Actually Transmitting
It’s not just about tossing up any old marketing message into the air. It’s transferring an exclusive “unique ID number” that informs a receiving device which beacon it’s next to.
Really, it’s just a software code name.
How Can I Communicate With Beacons?
For example, when a shopping center sets up beacons in their store, all of the beacons will have certain IDs, authorized in their devoted app. This indicates a smartphone app can instantly identify that the inbound ID is essential and that it’s from that particular shopping center. The ID, however, has little significance on its own; it’s entirely up to an app or another system to identify what it indicates.
Now interested entrepreneurs and businessmen can request a free Face-book beacon from the company, as Facebook plans to start creating Beacons which will be available to hundreds and thousands of small – medium-sized businesses.
1- Better outcome from a reliable signal:
The most cost-effective and affordable way for businesses to show tips is with Face-book beacons technology. Same as any ordinary Bluetooth beacon, Face-book beacons send signals to the FB application installed in your smartphone in order to help and show the right tips at the right place.
If you are really interested in setting up place tips for your shop or business then you can definitely request a beacon for your business from Facebook. So start updating your company page with uploading more and more pictures, check-ins and status updates from ordering for a beacon from Face-Book.
2- How to set up facebook Bluetooth beacons
After ordering when you receive your beacon, the first thing is to set up your facebook beacon into your business place.
Keep these three things in your consideration:
– Remove the beacon from its packing
– Remove the sticker from its back
– And place it onto any clear wall or surface inside your shop/business place.
Please make sure that your device is properly placed at only one business place/shop. If you placed your beacon somewhere else e.g any other place which is not linked with your facebook page and facebook detects that it’s at the wrong address, the will immediately turn off place tips for your Facebook page.
3- How does it work?
Whenever new customers or clients enter into your business/store premises and opens up their facebook application in their smartphones. They will see place tips and information about your business such as
– A greetings message or an Image from your FB page
– Recent Posts From Your Facebook Page
– Suggestions and prompts to like your Facebook page & check-ins
– Friends recommendations about your place/business
*(Note)* FB Beacons can only be used by people who have:
– An iPhone 4S Or Latest with Bluetooth turned on in your place
– The latest version of FB app installed in your smartphone or tablet
– Location Services Turned On At Their Devices
– Place Tips Turned On At Their Facebook for IOS App
4- How To Add Or Edit Welcome Note From Your Business In Place Tips?
Do welcomes note what is it actually? A welcome note is a short message to people who enter or visit your business that appear in the place tips.
In order to edit your FB page welcome note
– Click settings
– Click Place Tips
– Under Add a welcome note you can choose whether to use your page short description, Write a custom message or you can show the category of your page
– Beneath add a photo, you can choose whether to use your page cover photo or add your custom photo
– Save settings
5- What can you do to help your business to show as a nearby place
Only those places which have a category listed can only appear as near locations. So make sure that you’ve included all of your primary page information, such as the name, category, address, phone number, business hours, user name and a short description of your business.
The durability and strength of your page relationships matter as well. Outcomes/results are personalized and different for everyone. If someone wants to find dining places in a particular town, locations that their FB friends have suggested or checked into will be displayed higher. In addition, results that are similar to people, locations and things that a person is already linked with may be rated better.
What Happens Next?
That simply depends on what the owner has designed it to do. One system code might induce the app to deliver a discount voucher. Another could provide routing solutions. The choices are nearly limitless. All the beacons have to do is link your actual location to the app, and the remaining is up to the system.
Why Business Should Adopt This Technology When There Are Other Means Of Marketing Available
1 – Small Investment
Any new technological innovation needs a big financial investment if you are willing to look at it for your business. Luckily regarding using beacons technology, you don’t have to invest in millions. Beacons are low powered and low-cost hardware devices that contain wireless Bluetooth chips that can act both as a transmitter and a recipient. There are many businesses and companies that provide a pack of three beacons for less than 100 USD.
2 – Fast Punch Start
Placing beacons to work only takes days rather than weeks. Though based on your app or requirement to handle those beacons can take a significant period of time. But once it’s ready, there will be no waiting then.
3 – Its Automation Is Incredible
It entails only one-time installation and that’s it. There are various factors to push information through beacons, which are as follows:-
1- When a customer comes into range
2- Within a particular time interval
3- Based on after any particular event
4 – Low Servicing Cost
As compared with beacons technology other technological innovations needs frequent servicing. Once the beacon app is developed, there will be no further servicing or maintenance needed. Everything can be handled through one concerning personal. Price in comparison to other enterprise applications such as ERP, CRM, SMS Marketing Application, or hardware servicing is nothing in the case of Beacons.
5 – Beacons Are Best for Perspective Delicate campaigns
Context-based and perspective advertisement is the key to success for marketing outside the industry, and Beacons are best for it. You can set up individual beacons to display targeted messages depending on a defined criteria i.e. mobile phone used, location of mobile devices, etc. Not just one message but a single beacon can show multiple messages depending on the context of the receiver.
6 – Beacons Are The Future Marketing
The usage of mobile devices and services is rapidly increasing and the use of cellular phones increased by 46% as compared with last year. Beacon app is all about utilizing BLE technology with your smartphone. With beacons technology, you can please your customers, or make your clients astounded by perspective delicate involvement, real-time navigation, Option to post reviews or survey, integrated with your mobile wallet payment system. Satisfied clients will always bring you more business through this technology
7 – Not Just Primary Statistics It Has Far Much More Potential
Those days are almost gone when you had to do all types of statistics in theory via writing down at paper or through some big software. Since beacons can also get details from customers (not without their permission), examining customer actions has become a lot easier. You can analyze customer actions and develop a database of user’s patterns. All these can act as an important resource for business Intellect and data analytics to acquire highly effective ideas.
Following Are The Mistakes To Watch Out While Implementing Beacons
1 – Implementation Without Proper Planning And Testing
Whenever any new technological innovation comes, it makes a lot of fascination and BLE technological innovation is no different. But before going directly away by applying beacons gadgets everywhere, it is not a good utilization of beacons. Before configuring it, first know your needs and other uses of beacons, then strategize your execution so that you can use beacons in much more convenient way which to benefit your business.
2 – Not Properly Training Your Staff
Once a BLE beacon is installed, it’s ready to be used. But like any new technological innovation a little bit of coaching needed for your employees as well as your clients (depends on who is the user). So before launching it fully functional, you must invest 5-7 days in coaching based on the size of usability so that your staff or customers find it easy to use.
3 – Using beacons for personal uses and looking over other users of the technology
As said in our first point, a beacon is all about how you want to use BLE technological innovation. So when you want to apply Beacons for your company, spend some time on your needs, and try to get the most out of it.
4 – First Time Ever BLE Beacons Integrated Into Any SMS Marketing Bulk Application
What benefits you will get:
1 – Boosts the power of personalization
2 – Build dynamic landing pages from our nimble app page builder
3 – Build a dynamic landing page from our nimble app page builder
4 – More than 100+ widgets and option in page builder to create/stylize landing page for customers
5 – You can distribute mobile coupons with beacons.
6 – Coupon codes, special discounted offers can be sent in consumers’ smartphones.
7 – Create a specific URL for customers to download can be received when someone bypassing the beacon at the store, restaurant, workplace, organization, etc.
8 – Beacons are redirected automatically to the URL when the landing page in the consumer’s Smartphone connects to the beacon.
9 – When the consumer enters the shop in the range with the beacon, the mobile landing page will be displayed in the web browser.
10 – Low-cost advertising
11 – Huge return on small investment
12 – Increases App Engagement and Retention
13 – Provides Insightful Data
14 – 100% Return On Investment
15 – You can generate campaigns and forward messages to users
More Features Which Enhances Credibility
1 – Custom page designing with page builder for BLE beacons
2 – Fully Responsive
3 – Fully Featured Page
4 – Widgets Option
5 – Just Drag And Drop
6 – Vast And Detailed Options
7 – Custom Styling (Background Option)
8 – Headline
9 – Tags
10 – Page Content
11 – Social Share
12 – Scratch N Share
13 – Map Get Directions
14 – Image / Video
15 – Redeem Button
16 – Scarcity Widget
17 – Simple and customized buttons option
18 – Call button
19 – Count Down Timer
20 – Add To Cart Option
21 – Loyalty Programs Insertion
22 – Facebook Comments
23 – Twitter live feed
24 – And Much More
Low Power Smart Bluetooth Beacons Are Better Than Display Advertising
Consume or to be consumed; the same is the reality of being an impressionable human being, living in a digital age. Such is the power of social, digital and mobile promotions, where we often reject some brands’ promotional initiatives and we often promote others.
Even if advertisers say we are vulnerable to certain offers, acquainted manufacturers and celebrity-endorsed offers within the advertising campaign. These days more and more of us are rejecting market advertising – But as we slide further into our lives we are much addicted to GIFs, Instagram and Snap-Chat Experiences.
Customers are becoming fed up with being evaluated by market and research, and that’s the reason behind the decline in banner ads. So how can manufacturers successfully reach their marketing and advertising goals when there is an extreme dislike for conventional marketing or display advertising. Manufacturers and top brands these days speculate over the advertising and promotional campaigns. Banner advertisers can argue by analyzing their local demographic data, you can somehow pursue your marketing campaign to suit the local advertisers.
Millennial is like an online marketers dream because they are critical and it means manufacturers have to work more in order to make sure that their ads are classified and focused to the right individual. Banner marketing has become anxiety clothed up as technology with the idea that actual quantity will make up for a lack of importance and perspective. It’s the concept of ‘throw enough color at the wall and see what sticks’.
These days banner advertising to viewers has become estimation which is amplified by the latest numbers displaying that time. Many marketers and promoters don’t look up for the lack of irrelevance and actual context. Most of the promoters are following the basic principle to throw paint at the wall and see how much sticks. There are huge mobile network operators which are offering irrelevant and excessive mobile ads that irritate customers.
Low Energy Smart Bluetooth Beacons:
Relevancy does really play an important role in any customer’s conversion rates. Most likely we have seen that many advertisers don’t pay attention to what place they are really promoting their stuff.
Assume that a sanitary product selling company ad is displayed right outside KFC which has a promotion on their washroom tubs.
Marketing consultants will definitely argue with the above scenario that promoting your brand at the right placed does really play an important role. But these days a modern consumer is too busy to afford alternatives and will likely pay no attention to that advertisement.
Imagine if someone receives a notification of promotions at their smartphone when they enter into the KFC restaurant premises. The chances of that consumer becoming a KFC customer increases progressively.
Low energy-smart Bluetooth beacons are specifically designed in such a way that they can be programmed easily. Not only this technology does support customer confidence in products and services it also struggles with the conflict against spam and unwanted messages.
Beacons Function & Notification Boundary:
Places enabled with beacons technology allow marketers and promoters not to only send messages on their targeted audience at a particular level but also at some stage in the period of high dwell, when they are more likely to adhere to advertisements.
This means that marketers and promoters can target their high-value customers who know they are really going to follow from beginning to end the desired marketing click to action. (CTA)
As more and more irrelevant ads & messages head into a customer’s cell phone, He/she will no longer pay attention which makes the main difference between conversion and complaint.
With low energy smart Bluetooth beacons, these chances are very much less and customers will only receive information or promotion about that particular product at which customers are actually paying attention to.
This is the technology that will help marketers, promoters and will definitely cause an impact on your business. Beacons are not just about sending location coordinates but about self-identifying. It’s up to you what your app does once it gets near to a specific beacon. You decide the context that you assign to that programmable beacon.
Beacons technology has been used by marketers for years, but Eddy-Stone beacons technology has introduced some really important improvement. Eddy stone is an open-source beacon technology that can be programmed by any developer with specs and tools available at the developer’s site.
Most importantly Eddy stone and Google beacons are extensible. Which means they will continue to improve and will add more capabilities using the same physical structure. We are excited to see how other brands and retailers use this technology to improve their customer’s experience.
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