Why Are Small Business Owners And Church Using SMS Marketing?

Azhar Iqbal March 16, 2020 0 Comments

You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission-based marketing which avoids spam and creates a newly formed direct communication channel.


Religious places like church


And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.


Marketing Statistics


These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use it.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.


Why Choosing The Right Mass Texting app Is So Important


Marketing their products or services successfully is one of the hardest tasks any business owner faces.

They are constantly seeking ways of beating the competition. SMS Marketing apps makers are aware of this need. and SMS/text marketing has long been a valuable tool that is necessary to understand and use.

With this in mind, SMS marketing provides a good means for improving customer relations, as is fast and easy to do.

SMS marketing apps offer a service that makes every business more effective, both online and offline. They provide a simple, affordable and fast way to distribute information and/or offers, making any business much more productive and profitable.

As most service industry businesses rely a great deal on both promotions and customer relations SMS marketing is the perfect solution. It is possible to run a marketing campaign with just click of your mouse to make many people aware of your offer. It is no longer necessary to spend lots of money getting your business known.

The great thing is that this benefits both customers and business owners a genuine “win-win” situation. This is truly targeted marketing, as the customers have opted to receive information, and are more likely to respond fast to any offer they find attractive.

When a business signs up with an SMS service provider they are usually given a short 5 number code to access existing and potential clients quickly. The same applies to the customers, enabling them to contact businesses immediately with any complaints, so the necessary action can be taken to correct.

If required, it is also possible to send pictures of your latest product to catch the eye of potential buyers. As information can be propagated to multitudes of clients at once this method of marketing saves time, energy and money – and you can rely on a swift response.

Another benefit for companies using a good SMS provider is the ability to communicate rapidly with employees. No longer is it necessary to send out long emails or snail-mail memos. SMS is the perfect communication tool.

Buying an SMS service app is fast, simple and not in the least complicated enabling you to start using the service immediately.

So, if you really want your business to grow, and build a large customer base fast, there is no more effective way to go than to have with a good SMS app.

AboutAzhar Iqbal
I'm a computer science master degree holder and around 15 years ago, I founded my own software company called RANKSOL, with 50+ in-house employees. RANKSOL offers a wide range of services including Website developments, Graphic Design, IOS - Android app development and custom application development. We are specialized in cloud telecom computing and offer IP based Call, SMS, MMS and IVR solutions to our clients worldwide.

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