Why is Responsive Design So Important?

Nowadays, in web design, responsiveness is crutial so what is this responsiveness means if you don’t know about new web design technologies. Moreover, if you don’t understand this concept, you might also be confused, why should business websites implement this responsive design technique or not?

It can solve many of your problems related to your web and It can enhance the way it is presented on devices different from both small and large screens. It can also leverage the time spend on your site by visitor and it can make your website more presentable and mobile-friendly. Moreover, one of the biggest advantages is that it can also assist you to improve SEO efforts.

What is responsive design?

What is a responsive website and how it occure? Basically, its put a website together in a way that it auto gauges its elements and content to better fit the screen size on which that website is viewed is called a responsive design. A responsive design eliminates further tasks of visitors on mobile devices, to read your content and it also preserves images from being bigger than the screen width.

Responsive design unique goal:

To remove the resizing that is unnecessary, zooming, panning, scrolling that merely happens when it has not been boosted for different screens and devices. It is the main and ultimate goal of responsive design. If your website is not responsive, then your potential customers can get irritated by trying to understand how these websites can be optimized, as it becomes very difficult, to navigate these types of sites.

For smartphone users, responsive design also eliminates the past requirement to build a particular mobile website. Now, you can easily have one dedicated website that resize automatically to match the device it is viewed on, instead of designing various websites for different screen sizes and devices.

Why should you have a responsive design?

The community in which we breathe is a mixed type of screen tech. You never know what device or screen somebody will be using to view your website so, it is very necessary for your site to be possibly viewed across every device as possible. According to a Responsive website data, it is wise to capture to all desktop and slim devices viewers. The figures of desktop viewers are continuously getting less as mobile users will gradually up as smartphone use is increasing.

Moreover, Google announced search engine algorithms update, only mobile-friendy sites will get rank. It means that the websites that were not mobile-friendly, wouldn’t be able to deliver a user experience to mobile searchers and viewers. Consequently, these websites would potentially lose some ground in search engine positions.

Merits of having a responsive design:

The major merits of having a responsive design for business website are summarized below:
• Very effective user experience
• Cost-effectiveness
• Search engine ranking up positions gains
• Easily managed
• Flexibility
To more clarity about why you need to spend on a responsive website, let’s see the details of these 5 benefits.


To website owners, the experience of the user is necessary and crucial. You want your viewers to like your content and you also want it to be easy to use to convince them to come back. Your company appears unprofessional if a person visits your website on a mobile device, and your pictures do not have the proper resolution or it takes forever to load.

No one wants to do business with any unprofessional website. But responsive design can help convince people to give your company a chance, and it can also offer a much better user experience. Because the overall impression that visitors have will be much more positive and zooming and scrolling will be eliminated, content can be viewed quicker.


Maintaining separate sites for your mobile and non-mobile audiences can get expensive. Through responsive design, you can save money by cutting the cost of paying for a mobile site. You will only need to focus on a single site design to manage all visitors and all gadgets.


It helps in SEO and means Google’s search page rankings fast. You will get a better opportunity of receiving potential customers if you are closer to the top websites.

As mentioned, Google gives preference to websites that are mobile-friendly. So, responsive design can help with SEO. Responsiveness can help give you a big improvement in search engine results, in combination with the other SEO factors.


To modernize or refresh the way their website looks, people do not have a good deal of time. This occurs with most businesses, especially smaller businesses. But, Responsive design allows you to make the changes yourself, easily and quickly, rather than having to hire a designer to handle every aspect of your website

In addition, other features and elements of your marketing will be much easier to manage, with just one website. You will never have to wonder if you question whether or not all of your redirect links will be working to get the right visitors to the right web site or you should link the mobile or desktop site on a social media update. In managing a business website, responsiveness takes much of the stress out.


You can make any kind of changes quickly and easily when you have a website with a responsive design. When you just want to make a quick design tweak or fix a typo on your site, you only have to do it once, because this flexibility gives a huge advantage in it. And you do not need to worry about making changes on two websites.

Is responsive design have some demerits?

Obviously, no marketing design type or method is totally perfect and a responsive design is no exception.
Everything has pros and cons. The same is the situation with responsive web designing. Some of the cons or limitations to responsive design include:
• It may be tough for you to create a responsive website on your own that is accurate and unique to your branding or product.
• Not every site looks great on every device or screen.
• You could run into problems with banner ads or resized advertisements.
• You may want to offer different things to different users according to which device they use.
• This can be in some way challenging on responsive websites.
Not just responsive, but still every design has disadvantages.

According to the research of the overwhelming majority of responsive website statistics, it was proposed that this is the best approach.


For instance, research says that 61 percent of mobile users say that if your website won’t load the information, or if they cannot find what they are looking for, they will leave your website immediately. Responsive design is what the overwhelming majority of Internet users prefer, even despite the drawbacks. As a responsive design, makes the mobile browsing process that much easier and faster.

Embrace responsive design for your website

Let the time and cost savings convince you if responsive website success stories do not convince you to make the changes to this way of designing or presenting. Responsive design should be part of your website also because it is an important part of any modern web design.

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