New technologies, especially social networks, give full powers to consumers. The problem of “show casing”, walking around a shop without necessarily buying it, is a good example of the challenges that due to these changes retailers will face. Now consumers are visiting a physical…
Many imposed advertising messages, particularly digital ones, are now perceived as intrusive by consumers. According to the recent study done by the IFOP for Bonial.Eu, the Europeans say they are “annoyed” or “invaded” by most digital messages in “push” mode (I.E imposed on the…
– If e-mail is today the preferred means of communication for brands, Responsive Design technologies force marketing departments to take new constraints into account in order to ensure optimal reading on the different screens of our daily lives. Yesterday, one of our favorite brands,…
Delivery is the culmination of online shopping. Behind this evidence, an e-merchant must keep in mind that this step is a realization of all the efforts of the commercial chain, from acquisition to transformation. The delivery must therefore not be relegated to the end…
What are the questions to ask before implementing a mobile strategy? True buzz-word, the mobile is found today at the heart of the conversations of marketers and digital commerce players. Yet many companies are still reluctant to implement a mobile marketing strategy. We propose…
To sell a financial product on the Internet, the electronic signature “on the fly” of a contract is essential if one does not want to fall into the pitfalls of paper: costs, delays and non-compliance. Behind the electronic signature, the identification of prospects has become…
In a world that is increasingly exposed to IT threats, IT support providers need to be more proactive in their defense and not wait for the problem to come. Preventive work must be carried out in order to avoid the appearance of new flaws. …
In fact, how do companies use automation? Is it just a tool to reduce wage costs? Demonstration with the case of call centers. A survey by the Institute of Customer Relations (2016) shows that only 7% of French people are very satisfied with the quality…
Revenues generated on smart phones are already well above those of e-commerce, fueled by the explosion of uses and the diversity of solutions that it offers to the online and offline merchants. Mobile Commerce incorporates the growing weight of the smart phone in online purchases,…
If the SMS has entered into the mores of companies, they are increasingly interested in instant messaging to deliver their marketing messages. However, the arrival of a new technology does not necessarily evaporate another. The two channels have assets that it is relevant to accumulate…