What are the questions to ask before implementing a mobile strategy? True buzz-word, the mobile is found today at the heart of the conversations of marketers and digital commerce players. Yet many companies are still reluctant to implement a mobile marketing strategy. We propose…
To sell a financial product on the Internet, the electronic signature “on the fly” of a contract is essential if one does not want to fall into the pitfalls of paper: costs, delays and non-compliance. Behind the electronic signature, the identification of prospects has become…
In a world that is increasingly exposed to IT threats, IT support providers need to be more proactive in their defense and not wait for the problem to come. Preventive work must be carried out in order to avoid the appearance of new flaws. …
In fact, how do companies use automation? Is it just a tool to reduce wage costs? Demonstration with the case of call centers. A survey by the Institute of Customer Relations (2016) shows that only 7% of French people are very satisfied with the quality…
Revenues generated on smart phones are already well above those of e-commerce, fueled by the explosion of uses and the diversity of solutions that it offers to the online and offline merchants. Mobile Commerce incorporates the growing weight of the smart phone in online purchases,…
If the SMS has entered into the mores of companies, they are increasingly interested in instant messaging to deliver their marketing messages. However, the arrival of a new technology does not necessarily evaporate another. The two channels have assets that it is relevant to accumulate…
The French slide on average between 6 and 7 fidelity cards in their wallet. At the time of the digital transformation that is changing the strategies of the brands, loyalty techniques are in a state of flux: we move from mass marketing to personalization marketing….
While strong authentication devices are only tools that allow e-traders to manage their risk and fraud rates, it would seem that they become mandatory by 2018. Unquestionably, Internet payments are at the heart of the concerns of European regulators. Indeed, while this type of payment…
Analysis of the smartphone market. Why is the smartphone a revolution for consumers? What is the consumption of mobile users? Also discover, the interest of a smartphone in a buying process. We can see that with the help of all these evolutions, whether it’s the…
On the occasion of the Mobile Marketing Forum, held on December 1st in Paris, the Mobile Marketing Association in France brought together Christophe Van Cauwenberghe of Paylib, Francis Barel of Paypal and Cyril Chiche of Lydia to discuss the latest innovations in payments Interpersonal, m-commerce…