If the SMS has entered into the mores of companies, they are increasingly interested in instant messaging to deliver their marketing messages. However, the arrival of a new technology does not necessarily evaporate another. The two channels have assets that it is relevant to accumulate…
The French slide on average between 6 and 7 fidelity cards in their wallet. At the time of the digital transformation that is changing the strategies of the brands, loyalty techniques are in a state of flux: we move from mass marketing to personalization marketing….
While strong authentication devices are only tools that allow e-traders to manage their risk and fraud rates, it would seem that they become mandatory by 2018. Unquestionably, Internet payments are at the heart of the concerns of European regulators. Indeed, while this type of payment…
Analysis of the smartphone market. Why is the smartphone a revolution for consumers? What is the consumption of mobile users? Also discover, the interest of a smartphone in a buying process. We can see that with the help of all these evolutions, whether it’s the…
On the occasion of the Mobile Marketing Forum, held on December 1st in Paris, the Mobile Marketing Association in France brought together Christophe Van Cauwenberghe of Paylib, Francis Barel of Paypal and Cyril Chiche of Lydia to discuss the latest innovations in payments Interpersonal, m-commerce…
As every month, focus on the latest breakthrough innovations that change the shopping experience. This month, a major technological breakthrough could change the way we shop. Traders are also becoming more efficient in terms of delivery. Undiz Exploits Its Vein We talked about it…
The question is whether SMS Marketing authentication will always be valid when the strong Client Authentication required by the European directive on payment services is going to enter into force. Banks and online payment service providers sometimes offer SMS to verify the identity of a…
In this post, we’ll talk about the growing popularity of SMS marketing, which is a modern, cheap and operational tool for interacting with your leads, customers or subscribed databases. If you know how to handle this tool, you get new effective ways to increase sales…
Today, the cost of email marketing is growing. Moreover, it has firmly taken its place in the TOP-3 tools in the B2B sector. But even an increase in the budget does not help most marketers achieve the desired goal. Why? Because of the inability to…
A competent distribution of their time between the two promotion technologies is a long-term, but always topical, dilemma facing any web marketer. So many things need to be done within the marketing strategy, but so little time to implement them. Neil Patel (Neil Patel), the…